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How to turn your blog into an app for iPhone

30 Aug
Picture of my blog as an app

woot!

Wow! Less than an hour ago I saw this tweet:


… and 50 minutes later I have an app for this blog! Amazing.

The low-down

www.bloapp.com is a new site which allows you to create an iPhone app out of your blog. The crucial things to know are:

  • it’s free
  • it’s incredibly straightforward
  • you retain your intellectual property
  • it works
    .

Scan me....

Get my app!

The way Bloapp works is that you download the Bloapp app, and then subscribe to blogs within it that have been ‘apped’. (That’s not a real word, I just invented it; I mean registered with bloapp, basically). A bit like the Stitcher radio app works. So, you can download the Bloapp app from iTunes here, and then you can subscribe to this blog either by searching for thewikiman or, more excitingly, scanning this QR code within the app itself! (By the way, if you scan this QR code outside of the app itself, it just takes you to the normal mobile version of this blog).

The details

You register for the site, and give the URL of your feed, name of your blog etc. Then you get to some very good customisation options – firstly you choose a visual theme. Here’s one I didn’t go with in the end:

Then you get to tweak it – the header appears at the top of the page, and the logo appears within the Bloapp app when you’re choosing which blog you want to read:

 

As you can see, it previews the header on the right so you know how it looks. You can then edit the fonts (both style and size) and the background image.

Once you’ve sorted all that, you need to add a meta-tag to your blog’s html. (It supports wordpress, blogger, tumblr, posterous and the rest, incidentally.) Then that’s it, your blog is registered and available via the app. You’re given the QR code with which to publicise it.

When you then go into the app on your iPhone and scan the QR code within the app it looks like this:

…and once you’ve done that, it goes into your bookmarked blogs, and that’s when the logo comes in to play, like this:

The home-screen of the blog displays your 3 most recent posts, and the posts once you go into them look great:

You can tweet links from within the app too, which is nice. And you get statistics from your Bloapp dashboard as to how many people have bookmarked your blog in the app.

Use in libraries

Making an app is incredibly expensive and / or incredibly expensive. I looked into it once before, and found a site that looked great and was known for being good value. I was excited right up until the bit that said ‘packages are available from just $250 a month!’. Wow. So this, if it continues past the beta stage, is a fabulous opportunity for libraries to get on-board with new technology at no cost or really any hassle at all. My advice is to go to www.bloapp.com and set your library’s blog app up (and your own blog, of course) – if you’re worried about the fact that it’s beta, you don’t have to publicise it yet.

People are reading more and more on phones. You know all the stats already (all phones will be smart phones by the end of the decade; we’ll access the internet more on phones than on PCs by the end of next year; people are preferring to read on apps than on mobile sites more and more, etc etc) so this has come along at a great time. Unlike the standard iphone widget you can install on wordpress.org blogs, this retains something of your blog’s visual identity, too.

Do it! And when you’ve done it, let me know so I can subscribe. :)

- thewikiman

 

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Posted in Marketing, Technologies, The Future of the Library

 

Why patrons are like marathon runners, and librarians need to serve refreshments on the hoof…

26 Aug

Library marketing guru Terry Kendrick describes the modern world as everyone rushing from A to B with their head down, and marketers having the near impossible task of trying to divert them over to come and talk about product X for a while.

So for us as libraries to market successfully, we have to show these busy people how we, as a library, can get them to B faster or better – and we have to do it without slowing them down in the meantime.

Marathon runner gets refreshment

Excuse me, can I have a minute of your time to tell you about the hyrdational properties of water..? No? (Flickr CC image by greghauenstein)

I’d extend the analogy to a marathon runner running past the refreshment area – at the moment libraries are standing behind (metaphorical) tables shouting about what orange juices they have and what vitamins these contain; what we should be doing is running alongside people with a tray, telling them that our orange juice will help them reach the finish line quicker. (This encapsulates marketing rules 1, 2 and 3 from the previous post: market the service, not the content; no one cares about the how; and and market what THEY value, continue to do what WE value.)

- thewikiman

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Three simple marketing rules all libraries should live by…

25 Aug

… but which so few do!

 

Pic of blackboard

Image via Stock Xchange

  1. Market the service, not the content.
    Telling people about content puts the onus on them think about how they can integrate that content into their lives; many people simply don’t have time to analyse what we’re offering in that way. We should be making it explicit how we can help them so they need no imagination to understand it – and that comes from marketing services. To paraphrase the awesome Sara Batts, Content is, Services do. Doing is more useful to people than being, so when you have a very limited time in which to appeal to people with limited attention span, market to them what you can do.
  2. No one cares about the how!
    Can’t stress this enough: libraries are seemingly process focused, but the the rest of the world is focused on results. When marketing a service we should concentrate on what people aspire to, not the tools which will get them there. A classic example is databases: we say things like “we subscribe to X databases which you can access via the library catalogue” or, even worse, we name them individually. We market the features; what people want to know about is the benefits. Like Mary Ellen Bates says, the way to market databases is to say ‘we provide you with information Google cannot find’.
  3. Market what THEY value, but continue to do what WE value.
    The SLA’s Alignment Project unearthed some fascinating truths about what we as libraries and librarians think are important, and what our patrons and potential patrons think are important. There are marked differences, I’d urge you to read about it for yourselves. (To sum up, users put the emphasis on value-driven attributes, we put it on functional attributes. This is, essentially, points 1 and 2 above, mixed together.) But the key thing is this – it doesn’t mean the stuff we value isn’t important, it just means that it isn’t as valued AS highly by other people. So we continue to DO all the important stuff we value, we just concentrate the marketing on promoting the stuff THEY value.
    .

You don’t need to be a genius to do this stuff, or to have huge marketing budgets, or even loads of time. It’s just a case of reconfiguring our existing efforts to acknowledge some simple rules.

Any that you’d add?

- thewikiman

p.s There is a part two of sorts, for this post, here.

 

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3 essential things to do AS SOON AS YOU JOIN twitter…

05 Jul
twitter 't'

Via IconFinder

When most people join Twitter, they don’t know whether they’ll stick with it or not. For this reason, they often start following a few people before they’ve really set up their profile, and this can actually end up being detrimental to their twitter experience.

The reason is, when you start following someone, in most cases they get an email saying ‘X is now following you’ – this email includes your bio, your pic, and a link to your profile. If you don’t have a bio, your only tweet is something along the lines of ‘Don’t really understand this twitter lark!’, and your picture is the default twitter egg, chances are they won’t follow you back. And seeing as you’ve gone out of your way to identify key people to follow first of all, this is potentially a huge missed opportunity to engage with people who you’d get a lot out of chatting to.

So to avoid this, and generally get off on the RIGHT foot on Twitter, here are 3 very simple things to do right away, as soon as you join, and before you do anything else:

  1. Put in a picture, preferably a head-shot. If you’re really camera shy then put in a picture of a robot or whatever, but put in SOMETHING – lots of people refuse to follow anyone with the twitter egg, right off the bat. Twitter is a personal medium – even if you’re only using it for professional networking, you really need a picture of yourself up there.
  2. Put in a proper, engaging bio. Remember, people get emailed when you follow them. Oh, who is this new follower and shall I follow them back? I don’t know who they are because they’ve not put in a bio – so I won’t bother. Twitter is about connecting with people – use the bio to say something about yourself, which will make the kinds of people who you want to connect with, want to connect with you. Try and avoid ‘reluctant twitterer’ or similar as the last sentence.
  3. Write a couple of tweets. I know it seems silly to broadcast tweets to no one, but you need to give people something to go on when they’re deciding whether to follow you back. Everyone’s first tweet is roughly ‘Am trying twitter out – hello world!’ or something along those lines, and that’s fine, no one expects your first tweet to be a work of 140 character genius. But follow that up with something more meaningful, perhaps about what you want to get out of Twitter, the types of professionals you want to tweet with, or maybe a link to a really useful article or piece of information.
    .

Just do those 3 simple steps and you’ll hit the ground running, and have more chance of developing relationships with people who matter to you.

- thewikiman

More on stuff on Twitter from this blog:

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Posted in Marketing, Tech Guide, Web2

 
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