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Archive for the ‘The Web’ Category

Digital Marketing Toolkit – workshop December 5th

07 Nov

A brief post to let anyone interested know that I’m running a one-day workshop, at York St John University on the 5th of December, on behalf of UKeIG. It’s all about marketing with new technologies.

Moving beyond the social network basics, this course will look at how to identify which technologies will be useful for marketing your organisation, how to use them effectively, and tips, tricks and general best-practice for marketing online. Topics will include marketing with video, viral marketing, mastering geolocation (such as FourSquare), mobile apps, publishing online, getting the most out of QR Codes, and taking social media marketing to the next level.

I’m also keen to accomdodate any other apsect of digital marketing that people would like to cover – if you’re already booked on the course then let me know what you’d like to cover (and if you’re not attending, I’d still be interested in the kinds of things you’d like to see covered on a course like this…).

Details of the event (including a booking form) are on the UKeIG website.

Hope to see you there!

- thewikiman

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6 useful things Prezi can do (which even experienced users miss)

21 May

I keep discovering new things about the presentation software Prezi. Asking around, it seems lots of other users didn’t know about some or all of these either, so with that in mind I thought I’d draw your attention to 6 useful things. Got any more? Leave them in a comment…

1. Upgrade to the educational licence for free if you are a student or work for a University

All you need to do is go to Upgrade on the Prezi site, and stick in your university email address (.edu or .ac.uk etc). As a result of the upgrade you get more storage space (quite useful), the ability to substitute the Prezi logo for one of your own (could be useful for institutional branding of Prezis) and the ability to keep Prezis private (very useful, particularly from a teaching point of view – you don’t want students to see the presentation until it’s ready!). Well worth doing, I think.

The upgrade box is at the bottom of the screen

Free, useful, but many don't find it

2. Hold down shift when drawing frames and hidden frames to maintain a perfect 4:3 aspect ratio (trust me, this one is REALLY useful!)

This is completely brilliant. I use LOADS of hidden frames in my Prezis, to ensure the viewer is shown exactly what I want them to see in the order I want them to see it. However, when you draw a frame or hidden frame which isn’t the (usually 4:3) aspect ratio you’re using to present – in other words, when the frame isn’t the same shape & proportions as a monitor or projector screen – then other stuff can creep into the frame and slightly ruin all the careful planning.

By pressing shift before drawing a frame, it keeps a perfect 4:3 aspect ratio as you draw it – moving the mouse simply increases or decreases the size, but the shape stays the same. You can in effect create several screens, and populate the screens with content knowing that everything will fit perfectly when you’re presenting or when people are viewing the presentation online. I used this technique loads in the new technologies Prezi and the branding Prezi I recently created. The result is: better looking, more cohesive prezis.

An example of hidden frames using 4:3 aspect ratio

All of the frames you see here are drawn using this technique - click the pic to go to the actual Prezi and see how it works for the viewer

3. Save your Prezi to a USB stick

I realise most of you will know this one, but I wrongly assumed it was an ‘upgraded licence only’ option for ages, so thought I’d flag it up here. It’s very much worth doing because a: you aren’t relying on an internet connection, b: if you’ve got embedded YouTube videos (and there is an internet connection) they’ll still play and c: it enables you to use a clicker to move the presentation along without having to stand by the PC and use a mouse or the keyboard – you can’t use a clicker with a web-based Prezi, for some reason.

When you click ‘download’ you get a ZIP file – you can extract the ZIP to a USB stick but make sure you take all the files and folders with you, as you need all of them to play the Prezi back. You can’t edit it on the stick, so make sure it’s your final version before you download it.

Screengrab showing the download button

It's not 'Save a copy' as you might expect; it's 'Download'

4. Print your Prezi in an actually quite useful way

Pressing ‘print’ in edit mode saves the Prezi to a PDF – each page of the PDF is a ‘screen’ on Prezi (i.e each number on your path becomes a printed screenshot). Again, I’d not previously realised this worked so neatly. It means that, for example, for teaching, you could set a simplified path on your presentation, press print to produce a handout of a reasonable length, then put the path back to the full route again. Also, it’s the ultimate back-up – if you can’t present your Prezi for some disastrous reason, you can present with the PDF instead.

Screengrab showing the print-preview

Every destination point for your path is also a page of your printable-PDF

5. Import a PowerPoint presentation directly into Prezi

The easiest way to get started with Prezi is probably to import a PPT and mess around with that. If you have slides you wish to convert, just click Insert > PowerPoint and import them onto the canvas – you can choose all or some of the slides, and have Prezi automatically add a path between them if you like. You can edit the text within Prezi – it’s not like importing a PDF where you’re stuck with what you have.

I’m not sure there’s much point in just pulling in some slides and leaving it at that, but it’s a nice jumping-off point to creating something more interesting – and it’s a lot quicker than typing all the info from your slides in by hand. Quick tip: the more straightforward the slide, the better this works – it struggles with more complicated stuff.

Screengrab showing import slides

Choose some or all of the slides, and Prezi automatically puts little frames round them

6. Choose from more than just 3 colours for your fonts

It used to be the case that you chose your theme, then stuck with the three colours you were given. Now you can change any passage of text to one of a huge number of colour choices – type it first, then the options appear above it on the right.

Picture showing colour highlighting

Lots of colours to play with

I hope some or all of these are useful.

Remember, my Ultimate Prezi Guide is here, and all sorts of related materials are available here.

- thewikiman

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You already have a brand! Here are 5 ways to influence it… (#CILIPNPD12)

12 May

Yesterday I presented at possibly my favourite library event of all, CILIP’s New Professionals Day. I love it because it gets so many people fired up and energised, and there’s so much enthusiasm about the place.

I was honoured to do the first talk of the day, and my presentation was about two things: firstly the fact that you don’t have to be a super-librarian to get on in your career, and secondly that we all have a personal brand so if you do want to try and build that brand, there are steps you can take to do so positively.

I wanted to dispel some myths (particularly that we all have to aspire to be like the really well-known, uberlibrarians), following on from this blog post about whether or not we really have to market ourselves at all, which explains a lot of the stuff I talked about yesterday.

Here’s the presentation (works best on full-screen):

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How to build 5 libraries in 2 weeks

29 Sep

Last week I gave a 20:20, or Pecha Kucha, presentation. Basically this means 20 slides, set to run automatically for 20 seconds each – it makes for quick and punchy presentations with none of the filler that can make PowerPoint sessions drag on. We use them at York to keep each other up to date within the Information Directorate (our converged Library and IT service) with what’s going on and what we’re interested in. I really recommend this, it’s a great way to bring people together across an organisation and communicate ideas.

Anyway, normally I’d choose something more relevant to my work but this time I decided to do something different, and present on the Buy India a Library Project, which ran at the start of this year. Here are the slides:

View more presentations from Ned Potter
It was really fun to revisit this, and reflect on what an extraordinary thing it was that Buyalib was able to crowd-source nearly $4000 from librarians, in two weeks, for a charitable cause! Everyone who donated or spread the word – you are amazing. We have literally created something out of nothing.
I had a letter from GoodGifts the other day, saying that work had started on building the library in India and would likely be completed by April next year. Justin, Jan, Andromeda and I were invited to the opening but, frankly, if we had enough cash knocking around to afford those air-fares, we wouldn’t have needed to crowd-source the cash to begin with. :)
For people who think Twitter is ‘just people talking about what they had for lunch’, this kind of project – which would have been all but impossible to achieve pre-Twitter, certainly in that amount of time – is the ultimate riposte, I think. If you’re new to this story, you can catch up via the Buyalib blog.
Cheers!
- thewikiman
p.s Did I mention that 5 libraries now exist or are being created in impoverished areas with no other access to books – libraries which otherwise wouldn’t have existed? That’s absolutely amazing!
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