RSS
 

Archive for the ‘Web2’ Category

Steal this: Student Guide to Social Media

07 Nov

If you click the image below, you’ll be taken to the Student Guide to Social Media. This is an interactive online resource, giving information on various social media platforms, and on tasks you can accomplish using social media – it is aimed primarily at undergraduates but has applications across the board.

It is made available under a BY-NC-ND Creative Commons licence: in other words if you think this resource might be of use to YOUR students, feel free to use this, link to this, make it part of your own institution’s website, just as long as you credit the creators (the BY part), aren’t using it for commercial purposes (the NC part) and use it entirely as it is, in its current state, rather than creating your own version or derivatives (the ND part).

A screenshot of the resource's homepage

Click to access the resource

 

Alternatively, book mark libassets.manchester.ac.uk/social-media-guide/ or click the link to open the resource in a new window.

A Northern collaboration

The resource is the result of a joint project between the Libraries of the Universities of Leeds, Manchester and York, developed over the Summer. Michelle Schneider from Leeds’ very successful Skills@Library team approached me about working together on a social media resource for undergraduates – I was extremely pleased she did, because it was something on my list to do anyway.

There’s a lot of support out there for postgrads, academics, researchers generally in using social media, but I don’t think there’s as much for undergraduates. It’s an area we’re looking to expand at my own institution, and as well as face-to-face workshops I really wanted something that worked as an interactive learning object online, probably made using Articulate / Storyline. Imagine how pleased I was, therefore, when Michelle told me the other collaborators would be Manchester, including Jade Kelsall, who is absolutely brilliant with Articulate! I’d worked with Jade before at Leeds; she provided all the technical expertise to create the Digitisation Toolkit (using the Articulate), one of the parts of the LIFE-Share project I actually enjoyed. Also on the team were Carla Harwood at Leeds, and Sam Aston at Manchester.

So we got together, brainstormed on lots of massive pieces of paper, photographed the paper with our ipads, emailed each other a lot, and came up with a resource which we think will be really useful. I feel quite bad because I was off on paternity leave for a month of this and it took me ages to get back up to speed, so I don’t feel like I contributed enough compared to Jade and Michelle who worked tirelessly on this (sorry guys!) but I’m really pleased with the result. It’s gone down very well on Twitter, and I was excited to see we’ve found our way onto a curriculum already:

 

 

How it works

Increasingly as I do more and more teaching, training, and planning, I’m aware that when introducing people to new tools (or trying to help people use existing tools better) you have to give them two different versions of the same core information. The first and obvious thing is how to use a tool – e.g. here’s Twitter, here’s how you create an account, here’s some tips on using it. But this assumes some prior knowledge – what if you don’t know why you’d need Twitter? So you also have to present the information in terms of tasks people want to achieve: “I want to boost my professional reputation” is one such task, and Twitter would be among the tools you might recommend to achieve this. The great thing about using Storyline is we can do exactly that – students can explore this resource by tool, or by task, or both.

We’ve also included case studies (some video, some not) and I’m indebted to my colleague in the Career’s Service at York, Chris Millson, for providing a lot of really useful information about both tools and tasks and sourcing case studies…

The resource is, deliberately, very straightforward. We stripped out everything non-essential to give students easily digestible, bite-sized introductions to the various things they might want to use these tools for (Twitter, Facebook, LinkedIn, Slideshare, Google+, Academia.edu, blogs etc). It’s also relatively informal without attempting to be in any way cool or streetwise. I’ve showed it to some of my students in info skills classes already and it’s gone down very positively; I think even students who are very au fait with web 2.0 tools still appreciate some guidance on how to meld the social with the academic and the professional.

So, check out the Students Guide to Social Media, tell us what you think, and if you’d like to steal it, feel free.

 

 

{lang: 'en-GB'}
Print Friendly
 

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits!

11 Sep

A couple of weeks ago I presented a webinar for WebJunction on marketing libraries. Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things.

Part 1: Marketing Libraries

The webinar covered marketing principles (several ways to start thinking like a library marketer) – and marketing actions (ways to communicate including Word of Mouth, the website, social media etc). There are various ways you can access the content.

If you want a brief overview:

Here are the slides, with a couple of bits of info added in so they make sense without me talking over the top of them.

 

If you want the full detail:

You can view the full Archive (combined archive of audio, chat, and slides) – this requires JAVA and is a bit more technically complicated than the options above and below, but you get the full experience of the slides, me narrating them in real time, and the chat happening in real time, where you’ll find lots of good ideas.

If you want a version you can watch on any device:

Here is the YouTube vid of the webinar – the good thing is you can watch this on a phone etc, the downside is some key points are missed where it skips or the live-streaming briefly went down, and it’s hard to read the chat that added so much to the presentation. (You can, however, download the  chat (xls) to read in Excel as you go along.)

 

When I get a bit of time I’m going to break this down into smaller videos on each topic.

Part 2: Presenting a Webinar

Presenting a webinar is an inherently odd experience because you can’t see the faces and responses of your audience. I rely on this a lot to know what is working and what isn’t – a presentation is all about communication, after all. Not only that but it’s a much bigger audience than for a normal talk – there was nearly 600 people watching this as it happened.

A picture of a desk with PC, iPad etc

My webinar presenting setup.

Above is what my desk looked like – iPad to monitor tweetstream (which I didn’t have the wherewithall to actually do), landline phone to speak into (I had it pressed against my ear for the first half hour before realising there was nothing to actually hear), G&T to drink (later decanted into a glass with ice, don’t worry), iPhone to live-tweet pre-written draft tweets from (it was too stressful to do this well, so I sort of tweeted them in clumsy groups), PC to present from and clock to keep to time by.

I asked for some advice on Twitter about what makes a good webinar – much of it was about good presenting generally, but the web-specific stuff centered around making it as interactive as possible (the technology limited how much I could do this, but I tried…) and giving people time to catch up (I think I pretty much failed to do this). Very useful advice from Jennifer at Web Junction included not putting any animations on the slides because these don’t render well in the webinar environment (if I wanted stuff to appear on a slide as I went along, I made two versions of the slide and moved between them). The particular platform we used meant I had to dial in with a phone – a PHONE! – and talk into that whilst manipulating the slides, that was very strange. I had a practice run the night before and I’m glad I did – in essence I found out I just cannot present sitting down, I need the energy that comes from pacing around, so I ended up using my slide-clicker so I could wonder about my house without having to be too close to the PC… The downside to this is I couldn’t monitor the chat nearly as well as I wanted to, to respond to questions, because I often wasn’t close enough to read the small text.

This was the first time I’d done one of these solo – previous webinar experience had been as part of a panel. As is often the case, as soon as I’ve done something properly and learned how it works, I want to do it again but much improved based on what I now know. So I’m hoping to work with WebJunction again next year (I find their site a really useful source of information and expert opinion). But the feedback from this one was great, some really nice comments in the chat and even a reference to my accent via private message…

I enjoyed this whole thing, and clearly live-streaming and web-based events are going to be more and more important. They’re very convenient for attendees, less so for presenters (I had to banish my family upstairs for example!) but I did get to wear shorts for a presentation for the first time, and even drink Gin & Tonic during it, and that was ace.

 

{lang: 'en-GB'}
Print Friendly
 

10 top tips to take your organisation’s Twitter account up a level

28 Aug

My current column for Library Journal is all about taking a Twitter account to the next level. It’s hard to keep organisational accounts progressing – a lot of them plateau after a while – so there’s 10 golden rules to get you past that point.

 

Image of the LJ column online

Click the image to read the full article on libraryjournal.com

 

The 10 golden rules in brief, are:

  1. Only tweet about your library one time in four
  2. Analyse your tweets
  3. Tweet multimedia
  4. Tweet more pictures
  5. If something is important, tweet it four times
  6. Use hashtags (but don’t go mad)
  7. Ask questions
  8. Get retweeted and your network will grow
  9. Put your Twitter handle EVERYWHERE
  10. Finally, avoid these pitfalls
    .

Read the full article with expanded information about each rule, here.

{lang: 'en-GB'}
Print Friendly
 

This Thursday (free) WebJunction Seminar on Marketing Libraries

28 Aug

Just a quick heads-up that on the 29th of August, I’m running a webinar for WebJunction and my hope is it’ll have a lot of useful information for anyone interested in marketing their library successfully.

Details below – click the pic to go the website where you can sign up. Places are limited to 1500 and believe it or not we’ve already got 1300 people registered, so hurry!

I’m really looking forward to this – I’ve been doing a LOT of stuff around marketing with new tech / social media recently, and even though that’s my favourite area, it’s nice to get back to some marketing basics with this webinar. It’s about marketing principles and marketing actions – as always I try and keep it jargon free and low on waffle / high on things to actually DO when you leave. The focus here is on what the traditionally not-for-profit library can learn from the big businesses (there’s plenty); I’ll be referencing Apple, Honda, Hellman’s Mayo (of course…). I’ll also be covering word of mouth marketing, strategy, a bit of websites and social media, and bringing your team along with you in your marketing efforts – here’s a sneak peak at a slide on that subject:

Presentation preview

So if you think this sounds like it may be useful to you, go to the WebJunction site and click the button to register.

I’ve always found Web Junction materials really useful – particularly when writing my book – so I’m excited about doing something with them, particularly something that anyone with an internet connection can come along to. Hope to see some of you there.

{lang: 'en-GB'}
Print Friendly