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You already have a brand! Here are 5 ways to influence it… (#CILIPNPD12)

12 May

Yesterday I presented at possibly my favourite library event of all, CILIP’s New Professionals Day. I love it because it gets so many people fired up and energised, and there’s so much enthusiasm about the place.

I was honoured to do the first talk of the day, and my presentation was about two things: firstly the fact that you don’t have to be a super-librarian to get on in your career, and secondly that we all have a personal brand so if you do want to try and build that brand, there are steps you can take to do so positively.

I wanted to dispel some myths (particularly that we all have to aspire to be like the really well-known, uberlibrarians), following on from this blog post about whether or not we really have to market ourselves at all, which explains a lot of the stuff I talked about yesterday.

Here’s the presentation (works best on full-screen):

You already have a brand! Here are 5 ways to influence it… on Prezi

I did a couple of things I’ve not done before, and I’ll be doing both again as I liked how they worked – I got people to talk to each other (I know, hardly revolutionary is it! But I’d not done it before in a talk, only in a workshop scenario) for two minutes about what ‘brand’ really meant and it really seemed to energise the room, and I asked people to tweet definitions too, using some software in the Prezi which picked up the tweets in real-time. If you want to try the Twitter thing, here’s what I used to do it.

There was some brilliant live-tweeting of the event (particularly by Annie_Bob) and people really seemed to get what I was trying to say, and be re-assured by it, which is great. In some cases (I’m looking at you Bethan Ruddock :) ) people actually restructured what I’d said into far better and more eloquently put points!  So as so much is unsaid in the presentation materials themselves, I put together a Storify of people’s tweets.

Annie Johnson has also put together Storified boards of lots of the talks and workshops across the day, which can be found here.

What I was really trying to say…

Believe it or not, despite having thought about it loads, talked to other librarians about it loads, blogged about it previously and prepared a whole keynote on it, I have just now, this morning, 3 days after the event, come up with a sentence which encapsulates what I was really getting at with this first part of this presentation:

Ultimately, what gets you the job which pays your wages, is your ideas and the stuff on your CV which is relevant to that particular job. The whole process of building a brand, marketing yourself: that’s a means to the end of getting more opportunities to add exciting and relevant ideas and things on your CV, rather than an end in itself.

Other blogposts about the New Professionals Day

If you’ve written a review or account of the day on your blog, let me know in the comments and I’ll try and add to this post and collect all the links together.

So far I’ve found these:

The theme seems to be that people are taking actions based on what they’ve heard and done on the day, which is exactly what an event like this should make happen.

Thanks to Richard, Matthew and the other organisers for such a great day! I really enjoyed the other workshops and talks, particularly Emma Illingworth’s session on CPD: she’s a great teacher, skillfully letting us feel like we were coming up with the ideas… Her point was that we knew all this stuff already – sometimes, though, it’s really helpful to have all the stuff we know drawn out of us, collated, and expressed.

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Posted in CILIP, Conferences & Events, How To..., Library Careers, New Professionals, Presentations, Professional Development, The Web

 

Thinking of submitting a paper for the New Professionals Conference? Here’s some unofficial advice.

06 Apr
Wikiman logo made up of words

Believe it or not, this is my blog post about last year's New Professionals Conference, turned into my logo by the inimitable Dave Pattern

…..

(A lot of this applies to conference proposals generally.)

CILIP have announced details of the 2011 New Professionals Conference, which takes place in Manchester at the University, on June 20th. The Hashtag is #npc11 if you want to discuss it on Twitter etc.

There is currently a call for proposals to present, and I can’t recommend highly enough that you do this if you’re within 5 years of having joined the profession. You have till April 15th to get something in. All the details are on the CILIP website.

Why present?

It’s a brilliant experience! It takes you out of your comfort zone, it connects you to your peers, it gets you into the conference for free! It’s completely worth doing – I guarantee you’ll feel differently about the profession afterwards, more positive, more energised and more excited.

Subject matter

Important disclaimer: I was on the organising committee last year and involved with choosing the successful papers, but I am NOT involved this year, so these views are just my opinion and are in no way official. Kay?

The most important thing about the subject matter is making it appropriate to the context of the conference. So for example, something about the value of libraries generally might be really interesting and really entertaining, but it might not be as useful for this particular conference as something which the delegates can take away and apply to their own lives, and to their own careers. Think about the utility of what you’re saying, and the ‘take-homes’ that the people watching your presentation will get from it.

Be explicit about the value of your presentation. You have 300 words to play with – I’d probably use 250 to talk about the topic, and the last 50 would start with the phrase ‘this paper will be beneficial to new professionals because…’.

Get a second pair of eyes on it before you send it off – another opinion is almost always helpful.

Format

Same disclaimer as above – this is my opinion, and is certainly nothing official or endorsed by the organisers.

I think, personally, the formatting of your proposal really matters. The organisers of this event are volunteering and doing it on their own time, so there’s not always the luxury of a huge amount of time to discuss the proposals. There’ll probably be more than 40 decent ideas, and it takes a long time to get through that much stuff. So anything that’s poorly put together is already heading towards the ‘maybe’ or ‘no’ piles rather than the ‘yes’ pile. Of course the content of the proposal is by far the most important thing, but that oft quoted scenario of ‘two otherwise equal candidates’ actually applies quite often in this type of situation, so don’t put yourself at a disadvantage. Poor formatting shows a lack of attention to detail, and a lack of understanding of the assessment process. For what it’s worth, here’s what I would do if I were submitting:

  • Send a PDF – Word docs are only fit for emailing to people if there’s a chance the recipient may need to edit it.
  • Don’t use Times New Roman, use Calibri, Arial or similar, and make it a normal rather than tiny or huge font size.
  • Include your name, a short bio and your email address in the document (this does not have to fit into the 300 words – make it clear which section is which). You may have also put some or all of this stuff in the email you send it in, but the chances are the panel will be printing out all the documents and getting together over coffee to go through everything – they don’t want to be making notes or printing emails. Put everything in one place for their easy reference.
  • It goes without saying, proof-read it to death. Read it out loud to catch mistakes, and don’t rely on the spell-check – I still find myself having used the wrong their / there / they’re from time-to-time… Americanised spellings are another thing spell-check might not catch.
  • Send it to someone whose opinion you trust, and get them to check it over too.

 

And if you do get accepted…

You’ll be asked to write a ‘full proposal’ by June. This is really just to check you can follow up on your promises and deliver a full paper. It doesn’t have to be written to a journal standard of prose and referencing. When I presented in 2009, I wrote mine up all formally and then a week before the conference, I started to practice delivering it and realised that I’d have to completely rework it. I couldn’t read it out loud as it was (that would have been rubbish) and I couldn’t even just split it up into notes (the tone and phrases were suitable for being read alone, not said out loud to an audience). So don’t beat yourself up trying to write the full proposal – it’d be more productive to write the notes you plan to learn or speak from, and then turn THOSE into the full-proposal, not the other way around. More tips on presenting for first time speakers are available elsewhere on the blog.

All just my opinion of course. :) Here’s another one – last year’s Best Paper prize winner Bronagh offers her views too.

Good luck!

-    thewikiman

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Learning from the Orteig Prize – the sky is the limit for libraries!

09 Feb

It was from this Freakonomics Radio podcast, which I’ve refered to on this blog before and which provoked a huge number of comments, that I learned about the Orteig Prize. It’s a really fascinating story, it inspired the LISNPN competition mentioned in part one of this post, and who knows what else we can learn from it – so bear with me while I go through the events of the early 1920s.

A little history

In 1919, a New York hotelier called Raymond Orteig put up a prize of $25,000 (equivalent to over $300,000 today in pure inflation terms, but actually a lot more in terms of what that money could buy) for the first aviator to fly non-stop from New York to Paris, or the other way around. For the first five years, no one could claim his prize as the technology wasn’t advanced enough. But in those five years people worked enormously hard, because that was an enormous amount of money.

Eventually, in 1927, Charles Lindbergh makes the flight successfully, and wins the prize. It took 33.5 hours in a single-engine plane (the Spirit of  St Louis) and was a minor miracle of good fortune allied with supreme skill, but he made it safely to France. Lindbergh was only 25 years old at the time, and he used the massive fame he now enjoyed to promote commercial aviation. He was obviously one of those polymathic people who just operate on a higher plain (no pun intended) than the rest of us – he later became a prize-winning author, an environmentalist (can’t of been too many of them at that time), an international explorer and an inventor!

Picture of Charles Lindbergh & Raymond Orteig

Lindbergh and Orteig in 1927

This was of course a fantastic achievement, but the existence of the competition catalysed massive progress in the aviation industry by loads of people, not just Lindbergh himself. In fact, $400,000 worth (in old money) of innovation happened from the combined entries to the competition – and Orteig only had to pay out once! The results of this expenditure were immediately quantifiable – the year before Lindbergh’s flight, just 6,000 people travelled by air as passengers; 18 months afterwards there was 180,000 commercial passengers. Even in the months remaining in 1927, the year of his flight, applications for pilot’s licences tripled and the number of registered aircraft quadrupled.

(Another ramification of the competition was, as you might expect with experimental air travel, a huge loss of human life. Many pilots died failing to win the prize. Hopefully a library equivalent won’t place its entrants in such jeopardy…)

The Legacy

Apart from the 30-fold increase in commercial air-travel, which effectively gave birth the multi-billion dollar industry we know today, the prize had another legacy. Inspired by Orteig’s competition, Peter Diamandis set up the X Prize Foundation. This offers a more modern prize of $10,000,000 to achieve huge goals such as commercial flight into space – again, far more than $10,000,000 is invested, in total, by all the entrants combined, so the field moves on apace. Not only that, but the Foundation themselves don’t put up the prizes! They are funded by organisations and philanthropists, eager to making progress happen.

The LISNPN competition

As I’m sure you’ve realised, the LISNPN competition is a very (VERY) small-scale attempt to do something similar. We’re offering prizes we think people will really value, and will be willing to work hard and innovate in order to have a shot at winning. Although entrants will retain full copyright of their ideas, LISNPN will be able to show-case ALL of them, and hopefully ALL of them should reach a new audience not normally involved with libraries at all. We’re only giving out two prizes (again, put up by generous people who want to encourage the enterprise, rather than paid for from the – non-existent – LISNPN coffers) but hopefully the profession will benefit from lots and lots of advocacy efforts.

Are there other things we can do with competitons and libraires?

So is there scope for more library innovation on a much grander scale, adopting the Orteig prize principles? I think there must be. Other bodies must be able to run other competitions, the entries for which could be public-facing and progressive. I’d love to see one around technology in libraries.

And this links to another thing I’ve often thought, which is that libraries (certainly in the UK) don’t appear to be as good at attracting philanthropy as other comparable areas. We need to be something that rich people and foundations think of when they’re wondering where to put their money in a charitable way. Perhaps an innovation inspiring competition is a way to achieve this? What do you think?

In the meantime, good luck with the competition if you’re entering.

- thewikiman

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A competition to benefit everyone in libraries, not just the winners

09 Feb

LISNPN, the New Professionals Network, has just announced it’s first ever competition and I am really excited about it.

A scree-grab showing the LISNPN competition blog post

click the pic to read more about the competition

You can read all about it on the network itself, but the short version is this: we want people who have entered the profession in the last decade or so to create a piece of library advocacy. It could be an article, a video, a slide-deck, an essay, a piece of art, a project, a campaign – literally anything that doesn’t pre-date the competition. The only criteria is that it gets some pro-library ideas to people who wouldn’t normally engage with libraries at all. The idea is to indulge in a bit of stealth advocising – to package up some library advocacy in something so intrinsically awesome that it reaches new audiences. Doesn’t even have to be particularly stealthy – just reach new people.

The first prize is a full pass to Umbrella, CILIP’s biennial conference which takes place in July this year. We’re working with CILIP on this competition so thank you very much to CEO Annie Mauger for agreeing to be part of this – the prize is worth up to £500 (based on what the pass would cost to buy; it’d be slightly cheaper if you are a CILIP member already) and includes refreshments, social activities and the Gala Dinner. Attendance at such a conference is usually out of the reach of New Professionals due to the cost, so we’re really hoping the competition sparks loads of interest and is entered by people who would love to attend but couldn’t normally. Not only that but there is a second prize of attendance at the New Professionals Conference this year! This has kindly been donated by the Career Development Group. Full details of this year’s NPC are still to be decided, but it’ll take place in June, somewhere other than London. You can read about last year’s conference here to get an idea of what it’s all about.

We’d really encourage as many people as possible to enter, whether it will be your first attempts at library advocacy, or if you’re a veteran. You can read the full Terms and Conditions on LISNPN. (And thank you muchly to the LISNPN admin team for spending ages with me working those out!)

Apart from the great prize, and it being another step forward for the network, there’s another reason I’m thrilled about this. Every single entry should benefit the library community, whether it wins or not. Many competition entries are inward-facing rather than out-ward facing – an essay about why you want to win, only ever seen by the judges, for example. That’s fine, but this is different. Because every single entry to this competition will be a little piece of library advocacy, a small effort to raise awareness about the profession and the industry. The beauty of a competition format like this is that one prize inspires multiple efforts – to actually commission 10 or 20 or 50 people to create advocacy would cost a fortune, whereas here we only ‘pay out’ once, or rather twice as we have a second prize. So lots of innovation is (hopefully) catalysed. When this happened in the air-travel industry, with the Orteig prize in 1927, it moved things on by years in a single leap! Not saying that will happen here, but I’m still excited at the prospects of what we can do.

You can read more about the Orteig Prize and how we can use the method to advance the library profession, in the unofficial part 2 of this blog post, here. It’s a really interesting story!

- thewikiman

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