Months in the planning, the library marketing toolkit website is finally live! It can be found at www.librarymarketingtoolkit.com.
What’s on it?
The site is essentially designed to give you lots of practical advice on how to market your library – be that public, academic, special or archive. There are tools and resources, lots of useful links, new case studies which will be added to on an ongoing basis, and there’s info about the Library Marketing Toolkit book and its contributors.
There’s also a blog, which will give tips and aim to highlight the best (and sometimes the worst) marketing from libraries around the world. The first post is Marketing libraries with new technologies: what you need to know, and what to do next and features this presentation, which I gave yesterday at an Academic and Research Libraries Group conference on new technologies in libraries:
(Works best on full-screen mode)
What’s coming up next?
The next post on the site will be a fantastic case study from the Bodleian library at Oxford, about their amazing smartphone app which has had everyone from Stephen Fry downwards swooning over it’s amazingness.
There’s also some additional case study material which I couldn’t fit into the book, and several other brand new case studies including stuff from the UnLibrary in Crouch End, high-level tips on crowd-sourcing from JISC’s Ben Showers, and a brilliant how-to on social monitoring from Andy Burkhardt.
I’d love it if you subscribed to the new blog – you can subscribe by clicking here – and there’s a Twitter account too, @libmarketing, which you can follow here. If you want to spread the word about the new website on Twitter (for which I’ll love you forever!) here’s a ready made click-to-tweet link to it.
About The Library Marketing Toolkit book itself
The Library Marketing Toolkit will be published by Facet Publishing this Summer (probably 20th of July in the UK, and slightly later in the US / Canada. Stateside it will be distrubuted and marketed by Neal-Schuman, who’ve just been bought by the ALA). It is aimed at public libraries, special libraries, academic libraries and archives, and is extremely practical in nature – ideas you can apply right away to market your library more succesfully.
The best part is, it has 27 fantastic case studies from really amazing people and libraries from the UK, the US, Canada, New Zealand, Australia and Singapore. Contributors include organisations like the British Library and the National Archive, New York Public Library, University of Cambridge, JISC – and amazing individuals too: see the Contributor’s page of the Toolkit website for details of all of them.
You can order it direct from Facet, or via Amazon UK, Amazon US, Amazon Canada etc. As mentioned in the previous post, a free chapter is available for download, here (PDF).
We have one advance-copy review so far, a great one from Nancy Dowd, the vertiable QUEEN of marketing libraries!
Ned Potter’s book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You’ll love this book!’ - Nancy Dowd, Author of ALA’s Best Selling Book, Bite-Sized Marketing