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You already have a brand! Here are 5 ways to influence it… (#CILIPNPD12)

12 May

Yesterday I presented at possibly my favourite library event of all, CILIP’s New Professionals Day. I love it because it gets so many people fired up and energised, and there’s so much enthusiasm about the place.

I was honoured to do the first talk of the day, and my presentation was about two things: firstly the fact that you don’t have to be a super-librarian to get on in your career, and secondly that we all have a personal brand so if you do want to try and build that brand, there are steps you can take to do so positively.

I wanted to dispel some myths (particularly that we all have to aspire to be like the really well-known, uberlibrarians), following on from this blog post about whether or not we really have to market ourselves at all, which explains a lot of the stuff I talked about yesterday.

Here’s the presentation (works best on full-screen):

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