These are the significant library things I'm involved with, outside of or related to my job.

the marketing book

I have written a book for Facet Publishing, called The Library Marketing Toolkit. It was published in 2012, has topped library-related best-seller charts in both the UK and the US, and covers most aspects of marketing public, academic, and special libraries.

There are case studies from leading institutions like the British Library, New York Public Library, The National Archive, Cambridge University and JISC, plus individuals like David Lee King, Alison Circle, and Terry Kendrick.

You can read more about the book, including reviews, details of each chapter, a list of contributors, a downloadble free chapter and information on how to order the Toolkit in various countries, on the book's website.


I run training sessions around marketing (both traditional marketing, and marketing with new technologies), the use of social media by libraries and librarians, and presentation skills. I am a trainer for the British Library and UKeIG, and have provided training or consultancy for, among others, the Bodleian Libaries at Oxford, University of the Arts London, the Academic & Research Libraries Group and even the Latvian Ministry of Culture.

If you are interested in the training I run, there's more about what I offer, plus feedback from previous events, on the Library Marketing Toolkit website.

the Echo Chamber movement

The "Echo Chamber" can be defined as any situation in which information, ideas or beliefs are amplified or reinforced by transmission inside an "enclosed" space. This applies to libraries - we all talk to each other about how great they are, but these ideas often remain inside the enclosed space of the echo chamber rather than reaching the unconverted. Myself and Laura Woods are on a mission to draw attention to this, and so something about it!

You can read more about this, including articles, presentations, and other people's views via blog posts and tweets, via the Echo Chamber Netvibes page. If you want to take part in the conversation, use the hashtag #echolib.


LISNPN stands for Library & Information Services New Professionals Network - you can view the network's web-pages here. I created it in 2010 and it is now run by Rachel Bickley.

LISNPN is designed to help anyone who has joined the library and information professions within the last decade or so. There are forums, blog posts, interviews, competitions, and a Resources page full of useful downloadable stuff, such as guides to getting published, public speaking, and using Twitter; or anonymous reviews of LIS Masters courses to help you make up your mind which to choose. There have also been free face-to-face networking events across the UK.

Some people have called the network 'librarian Facebook'; Biddy Fisher, then CILIP President, called it 'perhaps the most exciting thing to happen to the profession in a long time'.

Please get involved and make the network into whatever you want it to be! There are over 1500 members from more than 60 countries, and the whole thing is growing all the time. Please note - this network is NOT only for people who have a library qualification! By new professional we really just mean 'people who are new to the profession',

More info, including other people's blogs and tweets, can be found on the Netvibes page.

the Library Routes Project

The Library Routes Project is something I started with Laura Woods in 2009. It is a Wiki which links to blog posts and articles about how Information Professionals got into this line of work, and has become a useful career's resource for anyone thinking about a career in Information, or just interested in how others got where they are today. If you want to view the Wiki, and / or add details of your own library roots and library routes, you can visit it here - there are now over 150 librarians' career paths documented.

There is more info available on the Library Routes Netvibes page, too.

Buy India a Library

Buy India a Library was a project to crowd-source enough money to build and fund an entire library in a book-free zone of India. We aimed to ask librarians on twitter to donate what they could, to try and raise the (remarkably small, considering) sum of £1,250 needed to purchase the library. In the end the response was so incredible we almost doubled our target amount! The result was a bigger library in India, a book grant to buy more books, a newspaper subscription to spread the word about the new facility, and not one, not two - but FOUR mobile libraries to travel around former war-zones in Africa.

The whole thing was absolutely incredible - you can read the blog here. Thanks so much to all who contributed!

Professional bodies

I have been a New Professionals Support Officer for the Career Development Group (Yorkshire & Humberside) for CILIP, and a member of the Online Content Advisory Council for the SLA.